These lyrics can often be isolated to simple chants ("Where you from?" and "You can't fuck with me" are common examples). Crunk rappers, such as Lil Jon, however, often shout and scream their lyrics, creating a heavy, aggressive style of hip hop. The focal point of crunk is more often the beats and music than the lyrics therein. The tempo of the music is somewhat slower than hip hop, around the speed of reggaeton and funk. The drum machines are usually accompanied by simple, repeated synthesizer melodies in the form of ostinato, to create a hypnotic effect, and heavy bass stabs. The Roland TR-808 and 909 are among the most popular. Looped, stripped-down drum machine claps and bass drum rhythms are usually used. Heavy use of synthesized instruments and sparse, truncated 808 handclaps are staples of the crunk sound.
Musically, crunk borrows heavily from Miami bass, Eurodance and 1980s-era call-and-response hip hop. The mainstream media began publishing stories in which the term "crunk" was used to refer to "crazy and drunk" criminals. This drink was allegedly marketed towards 19- to 21-year-olds – those under the US legal drinking age – resulting in Crunk Juice drinking being blamed as a cause of crime or becoming a victim of crime. In 2011, the company which manufactured "Crunk" drink brought out an alcoholic version named "Crunk Juice".
The term has continued to evolve, taking on a negative stigma with police, parents and the media. Non-alcoholic drinks, to which alcohol could be added, were manufactured and marketed under the Crunk brand name, with Lil Jon as spokesman. This use of "crunk" became synonymous with the meaning "crazy drunk". Lil Jon further popularized the word with his 2004 album Crunk Juice, and has been credited with inventing the potent alcoholic cocktail by that name. He later released other songs and albums using the term, and has been credited by other artists and musicians as galvanizing use of the term as well as mainstreaming the music genre itself. Īrtist Lil Jon was instrumental in bringing the term further into the mainstream with his 1997 album titled Get Crunk, Who U Wit: Da Album. A seminal year for the genre was 1996, with the releases of Three 6 Mafia album Chapter 1: The End (featuring "Gette'm Crunk"), and Memphis-based underground hip hop artist Tommy Wright III's album On the Run, which featured the Project Pimp track "Getting Crunk". Outkast has been attributed as the first artist to use the term in mainstream music, in the 1993 track " Player's Ball". Rolling Stone magazine published "glossary of Dirty South slang", where to crunk was defined as "to get excited". In the mid-1990s, crunk was variously defined either as "hype", "phat", or "pumped up". The term has also been traced to usage in the 1980s coming out of Atlanta, Georgia nightclubs and meaning being "full of energy" or "hyped".
He uses the term "Crunk-Car" without any given definition. In publications, "crunk" can be traced back to 1972 in the Dr. energetic – "cranked" or "cranked up" – it was said to be "crunk". It is theorized that the use of the term came from a past-tense form of "crank", which was sometimes conjugated as "crunk" in the South, such that if a person, event, or party was hyped-up, i.e. It most commonly refers to the verb phrase "to crank up". The term has been attributed mainly to African-American slang, in which it holds various meanings.
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